Amazon is entering the smart glasses field with the, the company announced at its on Wednesday.
The Echo Frames are part of Amazon’s “Day One Editions,” a program for experimental products that are complete but offered with limited availability, Dave Limp, senior vice president of devices and services, said at the event. The smart glasses don’t have a head-up display or a camera on them — only integrated microphones and a small speaker to access Alexa on the go.
The glasses look like any normal glasses, but discreetly voice Alexa’s responses to your queries through tiny speakers by your ears. You can also swipe the side of the glasses to get more information, set reminders and use smart home gear while on the go. The Echo Frames can link to your phone, allowing you to get alerts through the glasses. A VIP Filter setting lets you choose what notifications you want to get via the glasses, so you won’t be overwhelmed with every type of message or call if you don’t want to be.
The Echo Frames will be available with or without a prescription, and weigh only 1.1 ounces (31 grams) — the same as regular glasses, Limp said during the event.
Limp didn’t mention any augmented-reality capabilities, but that simplicity might make them a more practical everyday product than, say, Google Glass — more of a way to use Alexa on the go and keep your hands free than a revolutionary way of experiencing the world around you. The Echo Frames, along with the newly announcedear buds and smart ring, mark the first time that Amazon has made serious moves in the world of wearables, giving users the chance to take Alexa with them at all times.
The glasses are now available by invitation only, for $180. They’re US-only for now.
This isn’t Amazon’s first foray into the world of smart glasses: At CES 2018, the company announced the Vuzix Blade AR smart glasses with Alexa integration. Those $999 glasses are aimed at a business audience, however, where smart glasses have found more widespread adoption. Google Glass famously attempted to offer a set of consumer smart glasses in 2013, but the company pivoted Glass to business uses in 2017.
However, the Echo Frames likely won’t be the only ones on the market aimed at the more general population: Last year,with an audio component, that similarly speak aloud to your using speakers built into their arms. Code found in Apple’s newly released iOS 13 mobile software suggests support for AR glasses or a headset, though no official announcement has been made. Facebook also has the pieces in place to eventually release an , though doesn’t seem to be in a rush to do so.
Amazon could be one of the first companies to bring this technology to market for consumers, which would give it a prime mover advantage. However, it will have to address a number of privacy concerns raised by the potential of even more Alexa integration into people’s daily lives.
Shipments of AR glasses are projected to surpass 150,000 in 2019, and to hit 2.7 million devices in 2023, according to an August report from CCS Insight. These glasses will start gaining traction among consumers within the next few years, the firm predicts, particularly as tech giants begin producing them.
For more, read our in-depth story Lost Explorers: The unrealized vision of Google Glass.
Originally published Sept. 25 at 11.21 a.m. PT.
Updates, at 11.52 a.m. PT: Adds Echo Frames features and pricing; Sept. 26, 6.01 a.m. PT: adds VIP Filter information, Echo Buds and Echo Loop information.