Amazon took a significant step forward in creating a more personalized Alexa experience with the new Alexa skill personalization feature for the Alexa Skills Kit.
Two years ago, Amazon made it possible for Alexa users to create unique voice profiles for every member of the home, so that the voice assistant can personalize its responses to each individual based on their custom settings, preferences, and search history, among other things.
Now, Amazon is extending this ability to Alexa skills by empowering developers to tap into users’ voice profiles. This marks a big improvement, as previously users had to switch between Alexa accounts to access personalized settings in skills.
The ability for Alexa skills to deliver tailored experiences to users based on their voices will be valuable in a number of scenarios. For example, a cooking skill can offer a customized recipe tailored to individual dietary preferences, while a music or news skill can pull up the playlist or news source that the individual uses most frequently. Additionally, a game skill can track individual player achievements, save their progress, and pick up where they left off when they come back to the skill.
A more personalized experience is critical to Amazon’s efforts to drive usage of Alexa skills. Consumers aren’t currently taking advantage of skills. More than half (51%) of smart speaker owners have not tried a third-party voice app, and among those who have, 48% use only one or two, according to Voicebot.
By adding personalization methods to the Alexa skills experience in ways that increase skills’ profile and utility, Amazon will be better able to convince users that skills are essential to their daily lives, and spur their adoption; this in turn could help boost user engagement with Alexa.