The service will include Google Play Movies integrated with 3READY, enabling viewers to explore all the service’s attractive TVOD offerings without ever having to leave the customized operator-branded launcher environment.
3SS assures that it will enable the operator to derive maximum value from its TV service, by enabling subscribers to access the service through a fully-branded custom launcher. The company has defined and designed the user experience, including engineering the UI.
Furthermore, The operator is also deploying the 3READY Control Center user experience management tool that provides real-time control over presentation of content, features and branding of all apps from one unified location. As a result, says 3SS, the operator will be able to easily and efficiently A/B test, adapt and improve its product based on subscriber feedback.
“Our leading Android TV set-top box portfolio incorporates state-of-the-art technology and is developed to provide a wide range of applications for service providers to deliver to viewers,” said Mercedes Pastor, president global CPE at Technicolor. “We complement traditional video features with an ecosystem of partners and our own software solutions to enable smarter video user experiences, far field voice activation, analytics, device management, security and IoT innovations, all of which exponentially enrich the offer to the end user.”
“With all the ground-breaking features being offered in this major Android TV Operator Tier project, our new Northern European customer is demonstrating its commitment to innovation, and to its subscribers,” added Kai-Christian Borchers, managing director of 3SS. “We are very excited to be collaborating with our close partner Technicolor to help bring next-generation TV experiences to viewers.”